The Enduring Benefits of Influencer Marketing
Over the last decade, a new class of socialites has been coming up. So fast has been their rise that the descriptions in the dictionaries have not been updated to include them yet. Like the monarchs and the movie stars, this new crop of socialites has a lot of sway with the public. It’s how they came to be that many are still grappling with.
With the rise of social media, so did a few people rise to the top. These people, known as influencers, have greatly changed the marketing landscape, and traditional marketing media.
now offer better results than most Clearly benefits of influencer marketing are known to most of us, but there are benefits that might not be very obvious to some. These benefits my include brand identity improvements or company awareness among competitors.
Here is how your business can benefit from them.
Helps Improve Brand Awareness
As you may already be aware, influencers command significant followings. They may not be in the same leagues as monarchs, but their legions are three times more likely to take action on the things that they are promoting than the followers of a traditional influencer.
When putting these numbers into perspective, it’s easier for you to get your brand out to the public via an influencer. This influencer has to be relevant to the field you are operating in for you to maximize the exposure given.
Rapidly Builds Trust
Unlike monarchs and other bigwigs, people tend to feel much closer to social media influencers. This is because the influencers are seen to be doing the same things that their followers are doing. They could have similar backgrounds and stomping grounds. As a result, people tend to trust social media influencers more.
This is a great advantage to your business, and probably the best influencer marketing benefits. An influencer will have already built a great relationship with their fans. Any recommendations they put out, their fans will immediately jump on it, and in great numbers.
Reaching Your Target Audience Effectively
Perhaps the thing that sets apart social media influencers from the other socialites is that they tend to have gone down to a niche and worked on it. This is quite different to a movie star who will attract all manner of people, most of whom want nothing to do with the things they are promoting.
An influencer who is operating in the same niche you want to build your brand in will already have the audience that you are looking for. This eliminates a lot of finetuning of your analytics to get to that niche group that will benefit from your product or service.
Building Lasting Partnerships
The road to success is always a lonely road. When you do come across someone who you can walk with and work with, it becomes a worthwhile journey to the top. This is exactly the kind of relationship you can build with an influencer who you are working with.
Although it may take a few tries, when you land on that one who you gel with seamlessly, anything that comes out of that relationship will be fruitful. The joint ventures you engage in, the live events, the offers you give to your combined audience will help both of you grow.