Social media influencer marketing is one of the fastest growing areas of marketing world wide.

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So What Is Social Media Influencer Marketing?

Individuals with a large active social media following are known as social media influencers. When they work with companies to promote products and services it is called social media influencer marketing. Most social media influencers are also bloggers and Vloggers. Creating content on several platforms including YouTube, Instagram, Facebook, Pinterest and other video and content sharing communities.

What are Social Media Influencers?

Most successful social media influencers focus on a specific field of interest. Some in a broader area like lifestyle, fashion, travel technology or IT. Other influencers specialize in very specific niches or promote their hobbies to a point where their social media following is highly specific. These are then known as micro influencers.

Los Angeles lifestyle influencers

Micro Influencers vs. Macro Influencers

As mentioned above micro influencer are known to have a very narrow yet specific area of expertise. For an advertiser looking to work with influencers, micro influencer are known to deliver the highest ROI for influencer advertising.

On the other hand macro influencers tend to have a much larger following on social media. However as their field of expertise is more general, so is their audience on social media. Advertisers looking to reach more people in general area of interest like lifestyle, travel of fashion well be more successful with macro influencers due to the higher number of people they can reach on social media.

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