LMG Media
ENES

Campaign management · Service 03 of 05

The whole campaign,run by us.The decisions,kept by you.

For brands that want the campaign done properly and don't want to staff it. Outreach, contracts, approvals, go-live, reporting: one team, start to finish.

Start with a briefSee how a campaign runs
Who this is for

Campaign management is the right service when the strategy is settled and the work is the work: a launch date, a budget, a message, and no one in-house whose job it is to run the creators day to day.

Right fitBetter served elsewhere
A defined launch, season or product moment
You still need to decide platforms, audience and messageStrategy
Budget approved, timeline fixed
You have a team to run it and only need the creatorsSourcing & Contracting
No in-house coordinator, or one who is already full
You want the same faces across the whole yearAlways-on programs
What we handle

Five things that stop being your problem.

Outreach and negotiation

We approach the shortlist, hold the rate conversations, and come back with confirmed creators at confirmed prices. You see the outcome, not the back-and-forth.

Contracts and usage

Deliverables, posting windows, exclusivity, usage rights and payment terms in one agreement per creator, starting from our base contract and adjusted where your legal team needs it. The clauses that cause disputes later are the ones we write first.

Content approval

Every piece comes to you before it posts, in one queue, with our notes already on it: brand guidelines, disclosure, claims. You approve, request a change, or decline. Nothing goes live without your sign-off.

Go-live and monitoring

Posting dates held, disclosures checked, links tested. While it runs we watch what's working and reallocate what isn't, within the budget you set.

Reporting

One report at the end: reach, engagement, traffic and whatever you told us mattered in the brief, with the content itself and what we'd do differently. Weekly notes while it runs.

What you see, and when

What lands in your inbox.

01
Kick-off noteAfter the brief call: what we understood, what we'll do, what we need from you. You correct it before anything else happens.
Illustrative
01 / 066 October 2026
Kick-off note
ToOda Botanics, Brand teamReAutumn serum launch

What we understood: a four-week launch for the new night serum in Spain and the UK, opening 2 November, with a creator budget of €60,000 and one message, visible results in fourteen days.

What we will do: a shortlist of fifteen creators by 16 October, eight to ten contracted by 26 October, and every post held in the approval queue until you sign it off.

What we need from you: brand guidelines, the claims your legal team has cleared, and one person who can approve content within 48 hours. Correct anything above before we start.

Campaign lead, LMG Media
Oda Botanics · Autumn serum launchIllustrative
02
ShortlistA line on why each creator is on it, what they'd cost, and what we'd ask them to make.
Illustrative
02 / 0616 October 2026
Shortlist
CreatorNicheMarketFollowersRate
@mira.night.notesNight-routine audience, 25–34SkincareUK212K€6,500
@the.slow.edit.joLong-form reviews, high savesWellnessES86.5K€2,900
@ritual.hours.anaAlready buys the categoryBeautyES48.2K€1,800
@alfama.by.tiagoStrong Stories click-throughLifestylePT31.9K€1,200
@julieta.reads.labelsIngredient-led explainersSkincareUK127K€4,200
@hanne.most.daysReach anchor for launch weekBeautyUK540K€14,000
Six of fifteen shown · Rates include 90-day paid usage
Oda Botanics · Autumn serum launchIllustrative
03
Confirmed rosterOnce contracts are signed: who, when, what.
Illustrative
03 / 06Signed 26 October 2026
Confirmed roster
Mon 2 Nov@hanne.most.daysReel · launch
Tue 3 Nov@mira.night.notesReel + 3 Stories
Thu 5 Nov@julieta.reads.labelsCarousel
Mon 9 Nov@the.slow.edit.joVideo review
Wed 11 Nov@ritual.hours.anaReel + 2 Stories
Fri 13 Nov@alfama.by.tiago4 Stories · link
Tue 17 Nov@mira.night.notesReel · day 14
Oda Botanics · Autumn serum launchIllustrative
04
Approval queueAs content arrives. This is the only recurring ask we make of you.
Illustrative
04 / 06Updated 4 November 2026
Approval queue
REEL0:32@mira.night.notesMy night routine, week oneApproved
CAR8 pp@julieta.reads.labelsWhat is actually in the bottleChanges
STY3 fr@mira.night.notesBefore bed, with the linkApproved
VID6:10@the.slow.edit.joTwo weeks, honest reviewWaiting
REEL0:41@ritual.hours.anaSunday resetWaiting
Changes requested: remove “clinically proven” (claim not cleared).
Oda Botanics · Autumn serum launchIllustrative
05
Weekly noteWhile the campaign is live. Short.
Illustrative
05 / 06Week 2 of 4 · 13 November 2026
Weekly note

Nine of fourteen posts are live and all disclosures are checked. Saves on @mira.night.notes’ reel are running at twice the campaign average, so we have moved the remaining Story budget to her second slot. Two pieces are waiting for you in the queue. Nothing else needs you this week.

Campaign lead, LMG Media
Oda Botanics · Autumn serum launchIllustrative
06
Final reportThen a call to walk through it.
Illustrative
06 / 064 December 2026
Final report
1.84MReach
4.7%Engagement rate
22,410Link clicks
Reach by week
Reach, thousands
7505002500
610K
520K
430K
280K
W1W2W3W4
Week of campaign
Next time: brief Stories earlier. They carried 38% of clicks.
Oda Botanics · Autumn serum launchIllustrative
Stays yours
Illustrative
Schedule A · Decisions reserved to the client26 October 2026

The decisions we never make for you.

  1. 01

    Which creators go on the roster. We shortlist, you choose.

    OB
  2. 02

    Whether a piece of content posts. Every one is approved by you.

    OB
  3. 03

    The budget ceiling. We optimise inside it; we never move it.

    OB
  4. 04

    Your brand voice, your claims, your no-go list.

    OB
  5. 05

    Sign-off. No creator is contracted and no post goes live without your yes.

    OB
For Oda Botanics26 October 2026
For LMG Media26 October 2026
Questions

Before you send the brief.

How long from brief to first post?
It depends on how fast creators confirm and how many rounds of approval you want, but a launch measured in weeks rather than months is the norm. The kick-off note will give you a date for your campaign, not a generic one.
Can you run a campaign with creators we already work with?
Yes. We'll contract, brief and manage them alongside anyone we source, on the same terms and in the same approval queue.
Who owns the content afterwards?
Whatever the contract says, and the contract says what you told us you need: organic-only, paid usage for a set period, or full buyout. We price the usage rights into each creator's fee up front so there are no surprises later.
What happens if a creator doesn't deliver?
The contract covers it, which is the point of writing it properly. In practice we replace them from the shortlist and the campaign carries on; you aren't charged for content that never posted.
Do you handle disclosure and advertising rules?
Yes. Disclosure language is in every brief and checked before every post, for the platform and the market it's running in.
Who pays the creators?
You pay us, and we hold each creator's fee and release it on delivery. Creators get paid on time, which is why they take our calls, and you never pay for content that didn't post.
What does it cost?
Our fee sits on top of the creator fees, not inside them, and depends on the number of creators and the length of the campaign. Tell us the budget in the brief and we'll say plainly what it buys.
The other four

Where this fits.

0101 / 05Influencer Marketing StrategyDecide platforms, audience and message before spending.lmg.media/services/influencer-marketing-strategy
Start
Campaign Management

Send the brief. We'll send back a kick-off note, not a pitch.

Start with a briefA person reads it · Reply within two business days