LMG Media
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Creator sourcing & contracting · Service 02 of 05

The creators,found and signed by us.The campaign,run by you.

For teams that run their own campaigns and want the two hardest parts handled: finding creators who fit, and putting them on paper that holds.

Start with a briefSee how a campaign runs
Who this is for

Sourcing & Contracting is the right service when you have a coordinator, a plan and a brief, and what you lack is the roster: the names, the vetting, the rates and the contracts.

Right fitBetter served elsewhere
An in-house team that will run the campaign day to day
No one in-house to run itCampaign management
A brief that's ready, or nearly
Platforms, audience and message still undecidedStrategy
Past creators who didn't fit, or contracts that leaked money
You want the same creators for the whole yearAlways-on programs
What we handle

Five things that arrive finished.

Longlist

Our sourcing database scores creators on audience, market and category fit. We cut the output to a longlist a person can read, with a line on why each name is there.

Vetting

Audience quality, past brand work, disclosure habits, and anything in the feed you would rather know now than after signing. Flags are priced in, not hidden.

Outreach and rates

We approach, hold the rate conversation, and come back with confirmed prices that include the usage you need. You see the outcome, not the back-and-forth.

Contracts

Deliverables, posting windows, exclusivity, usage rights and payment terms, one agreement per creator, starting from our base contract and adjusted where your legal team needs it.

Handover

A signed roster with contacts, dates, deliverables and the terms your team will need to enforce, in one file. Then it's yours to run.

What you take away

What lands on your desk.

01
Sourcing noteAfter the brief: what we understood, how many names we'll bring, by when. You correct it before we start.
Illustrative
01 / 062 February 2027
Sourcing note
ToOda Botanics, Brand teamReSpring restock · Sourcing

What we understood: your team runs the spring restock in-house from 15 March, in Spain and the UK, with a creator budget of €40,000, and you want nine to twelve creators contracted by 5 March.

What we will bring: a longlist of thirty from the database, cut to fifteen after vetting, with a confirmed rate on every name by 20 February and contracts out the same week.

What we need from you: the brief as it stands, your no-go list, and the name of whoever signs contracts on your side.

Sourcing lead, LMG Media
Oda Botanics · Spring restock · SourcingIllustrative
02
ShortlistVetted names with niche, market, followers and a confirmed rate next to each one.
Illustrative
02 / 0620 February 2027
Shortlist
CreatorNicheMarketFollowersRate
@mira.night.notesLaunch performer, audience retainedSkincareUK231K€6,800
@julieta.reads.labelsIngredient explainers, high savesSkincareUK131K€4,200
@the.slow.edit.joLong-form reviews, trustedWellnessES91K€3,100
@ritual.hours.anaAlready buys the categoryBeautyES52K€1,900
@alfama.by.tiagoDeclined on dates; replacement belowLifestylePT33K—
@hanne.most.daysReach anchor, UK reach priced onlyBeautyUK556K€14,000
Six of fifteen shown · Rates confirmed, 90-day paid usage included
Oda Botanics · Spring restock · SourcingIllustrative
03
Outreach logWho was approached, when, and where each conversation stands.
Illustrative
03 / 06Updated 24 February 2027
Outreach log
Mon 9 Feb@hanne.most.daysApproached · rate agreed 18 Feb
Tue 10 Feb@mira.night.notesApproached · confirmed
Tue 10 Feb@julieta.reads.labelsApproached · counter, agreed 19 Feb
Thu 12 Feb@the.slow.edit.joApproached · confirmed
Thu 12 Feb@ritual.hours.anaApproached · exclusivity query, resolved
Fri 13 Feb@alfama.by.tiagoApproached · declined on dates
Mon 16 FebReplacementFrom shortlist · confirmed 20 Feb
Oda Botanics · Spring restock · SourcingIllustrative
04
Vetting sheetWhat we checked on every name, and what we found.
Illustrative
04 / 06Checked 17 February 2027
Vetting sheet
AUD94%@mira.night.notesAudience in market, growth organicClear
BRD6 mo@julieta.reads.labelsCompetitor deal ended June; exclusivity cleanClear
DIS3 / 3@the.slow.edit.joDisclosures present on last three paid postsClear
AUD71%@hanne.most.daysA third of audience outside market; priced for UK reach onlyFlag
FEED—@alfama.by.tiagoTone fits; declined on datesOut
Flag means contract it with the caveat priced in, not don't contract it.
Oda Botanics · Spring restock · SourcingIllustrative
05
Rate noteOne page on where the money went and what it bought.
Illustrative
05 / 0624 February 2027
Rate note

Nine names confirmed at €38,900 against a €40,000 budget. Every rate includes 90-day paid usage, negotiated in up front rather than bought back later, which is where in-house teams usually overspend. The remaining €1,100 is held for one replacement if anyone drops before signing.

Sourcing lead, LMG Media
Oda Botanics · Spring restock · SourcingIllustrative
06
Signed rosterThe handover: everyone contracted, every term your team needs, one file.
Illustrative
06 / 06Signed 5 March 2027
Signed roster
9Creators signed
€38,900Committed
2Markets
Fees by creator tier
Euros, thousands
20100
€14K
€10.7K
€9.8K
€4.4K
500K+100–500K30–100K<30K
Followers
Handed over: contacts, dates, deliverables and terms, one file. Your team runs it from here.
Oda Botanics · Spring restock · SourcingIllustrative
Stays yours
Illustrative
Schedule A · Decisions reserved to the client5 March 2027

What stays in your hands.

  1. 01

    The running of it. We don't manage the campaign; your team does.

    OB
  2. 02

    Every name. We shortlist and vet; you choose who gets contracted.

    OB
  3. 03

    The terms that matter to you. Exclusivity, usage, payment timing: we start from our base contract and change what you need.

    OB
  4. 04

    The relationship after signing. Contacts are yours and nothing has to route through us, unless you'd rather it did.

    OB
  5. 05

    Sign-off. No creator is contracted without your yes.

    OB
For Oda Botanics5 March 2027
For LMG Media5 March 2027
Questions

Before you send the brief.

Is the first shortlist free?
Yes. The brief and a first shortlist are free for any brand. You pay when you book creators.
What does vetting actually check?
Audience location and quality, growth pattern, past brand deals and any live exclusivity, whether paid posts are disclosed properly, and the tone of the feed against your no-go list. Each finding is written on the vetting sheet, not summarised away.
What if a creator drops out before signing?
They're replaced from the shortlist at no extra charge, which is why the shortlist is longer than the roster.
Whose contract is it?
Ours as the base, adjusted where your legal team needs it. If your legal team insists on your paper, we work from that instead, review it before anything is signed, and tell you which clauses are missing.
Who pays the creators?
You pay us, and we hold each creator's fee and release it on delivery. Creators get paid on time, which is why they take our calls, and you never pay for content that didn't post.
What does it cost?
A fee per creator contracted, on top of the creator's rate, not inside it. Nothing for the shortlist. Tell us the budget in the brief and we'll say plainly how many names it buys.
The other four

Where this fits.

0101 / 05Influencer Marketing StrategyDecide platforms, audience and message before spending.lmg.media/services/influencer-marketing-strategy
Start
Creator Sourcing & Contracting

Send the brief. The first shortlist is free, and it's real names with real prices.

Start with a briefA person reads it · Reply within two business days