What Is Influencer Marketing?
With the rise of social media, influencers emerged in several industries. These were individuals who established authority among their piers and attracted masses of followers with highly targeted interests. Some marketing companies soon realized this paradigm shift and started connecting influencers with companies, referring their products and services to their followers.
Influencer marketing examples soon took flight and strategies and influencer platforms emerged. With the rise of Instagram the statistics of sales through influencer marketing soon made headlines in the business world. Through trendy influencer marketing Forbes magazine started to list influencer marketing hubs as a top strategy for growing startups in any industry.
What Is Social Media Influencer Marketing?
Individuals with a large active social media following are known as social media influencers when they work with companies to promote products and services. This is known as social media influencer marketing. Most social media influencers are also bloggers or Vloggers creating content on several platforms including YouTube or other video sharing communities and promoting their content.
Understanding Influencer Marketing And Why It Is So Effective
For most businesses social media marketing has become an essential part of their every day business. Seeing a direct impact on business growth however can take time. With the help of social media influencers growing ones social media following can increase the awareness of your business rapidly.
How To Grow Your Business with Influencer Marketing
Finding the Influencer marketing strategy that works best in your industry and your products is key to running successful influencer marketing campaigns. Finding out how much social media influencers charge for your desired reach is very important. The amount influencers charge for promoting products will largely depend on the industry and competition as well as their amount of social media followers.
As influencer agency we work both with influencers and companies looking to benefit from influencer marketing. Working with influencers in many different industries including beauty fashion travel makes us a well rounded influencer agency. Knowing what social media plattforms are currently most effective for certain industries gives us a clear advantage over other influencer agencies. Denpending on the season and geo location for example Instagram influencer marketing in the fashion industry can be very effective.
In other areas YouTube live events or pariscope could be the best way to communicate with your ideal audience. All this needs to be researched and be clearly definied before running an effictive influencer marketing campaign.
How to become a social media influencer?
To become a social media influencer one needs to build a following and become an authority in a specific field of interest. Once trust as been build with your audience and influencer can start to recommend relevant products to their following. This is the point where an influencer marketing company or influencer agency can start assist an social media influencer be introducing them and connecting them with companies looking to work with influencers in relevant industries and market segments.
Influencer marketing clearly is one of the fastest and most effective ways of promoting a company or product. From start-ups to multi-million Dollar companies, work with brand advocates and social media influencers has proven over and over again to grow revenues online fast and effectively.
Where do you find your ideal influencers??
Researching top social media influencers or award winning brand advocates in your for field of business is only small first step as there are many micro influencers with highly targeted audiences that will give you a higher ROI and work better for a medium size budgets.
An influencer marketing agency like LMG Media can provide you with a large pool of influencers to work with.
Offering full service influencer campaigns with micro and global influencers, spanning a large variety of talented influencers from content creators to viral social media influencers our leading agency for digital influencer marketing can be a very effective partner for any company serious about expanding their reach revenue and brand awarendess with influencer marketing.
INFLUENCER MARKETING AGENCY
What can you expect from a full-service influencer marketing agency like LMG Media?
Aside from offering our influencer marketing services directly to business looking for a push in their business growth by connecting to Instagram influencers or YouTube influencers LMG Media also offers partnerships for marketing agencies with other expertise. White label services for digital agencies are also available upon request.
Identifying influencers and guiding our clients through the influencer ecosystem and campaign management, is only a part of successful influencer campaign service. Aligning brand identity with methods of marketing and incorporating in the influencer campaign is another vital step a successful influencer campaign needs.
Cross-promotion with influencers is another important step to consider when choosing and influencer. Regardless if you are looking for Influencers on Facebook, Youtube, Instagram, Twitter or other social media sites many influencers use several outlets to provide value to their followers.
The size of an influencers audience might not be the only aspect to look for when making a decision on which influencer to hire. Case studies have shown over and over again that it is more important to looking for engagement and resent growth of an influencers following than the actual number of followers an influencer might have on Instagram or Twitter. Identifying a target audience before choosing an influencer connected to this target audience can also lead to very effective influencer marketing campaigns.
How To Get Started With
The bottom line is that working with an experienced influencer agency like LMG Media can help you grow your business faster than working with an in-house team. Influencer marketing will not replace Social Media or Content Marketing as it needs both to exist. As mentioned above influencer marketing is clearly fastest way of promoting your brand or company. Choosing the right influencers for your marketing campaigns imperative to maximize your ROI. Quality influencer marketing services will include identifying and researching trending influencers, engaging and supporting the people who create high-impact conversations and making sure to reach the quality of the post or shout-out aligns with your brand identity.