Top Benefits of Social Media Influencer Marketing
The Internet Age, like all other periods of history, saw a rise in a new ways of doing things and achieving results. When the proponents of the internet promised that life would change, they never really mentioned that git will be a good thing for everyone. The proliferation of the internet has seen traditional media take a big hit, with those that didn’t adjust having to downsize.
On the flip side, there came a new class of people to take marketing to the next great heights. These are the influencers. They connect greatly with their audiences that it has led to a new marketing phenomenon known as social media influencer marketing.
While this has offered great opportunities to many companies, there are other benefits that corporations and businesses tend to overlook when engaging the services of an influencer. Here are a few of them.
1. Great sharing potential
The thing about social media is that it allows the posts made by individuals and accounts easily shareable across many different accounts. Any post you make can be shared by your friends to their circles. A third party is then able to share what your friend has shared with their circle, and so forth.
An influencer has a great following on social media. Just by sharing, their posts reach a great number of people. That is just the beginning. The people who got the post from the source, are then able to share it within their circle of friends, and other groups they are a part of on social media. This means that your business has the potential to be shared not only to the followers of the influencers but an infinite number of people from that point on.
This is the basic definition of viral posts and viral marketing.
2. Connecting with your target demographic where they spend the most time
The internet, coupled with the development of smart devices, has meant that people are no longer tied to getting entertained by the television, or even by the radio. In most cases, these curated programs aren’t to everyone’s tastes. Today, a lot of people spend way more time on social media, in comparison to the traditional forms of media.
By using an influencer to advertise services on social media, you get to spread your message to your target demographic, in the place they get to spend a lot of their time on. Not only does this guarantee that your message will reach your target, but it also means that your targets will interact with the message, and even take action if compelled to do so.
3. It’s better than other forms of advertising
The internet did open up a lot of opportunities for marketing. Search engine marketing, banners on blogs, and ads before watching videos are just some of the methods available to marketers. However, they are becoming less and less effective. This is mostly due to the various ad blockers employed by internet users.
The thing they can’t block though is the message that an influencer posts in their content. If anything, they will actually trust the influencer and engage with the message.