UK Influencer Marketing Agency
LMG Media works with 450+ verified UK creators — Europe's largest and most regulated influencer market with 30K–1.8M followers across fashion, beauty, lifestyle and fintech.
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Our UK Creator Network — Live Data
Updated automatically as new creators join
Platform Breakdown
Platform mix across our verified UK creator network
UK has a uniquely balanced 50/50 TikTok/Instagram split. All verified creators: 30K–1.8M followers
Creators by City
Verified location data from our creator network
UK Cities We Work In
London is the heart of the UK creator economy — Europe's largest and most globally influential influencer market.
Our UK Influencer Marketing Services
Built for Europe's largest and most regulated influencer market
UK Creator Discovery
AI-powered matching with verified UK creators across fashion, beauty, lifestyle, fintech and luxury — all with 30K–1.8M followers and authentic engagement across TikTok and Instagram.
London-Led Campaigns
London is Europe's creative powerhouse — the city's creators set global trends in fashion, beauty and lifestyle. We connect brands with London's most influential creators and their highly engaged audiences.
ASA/CAP Code Compliance
The UK's ASA actively monitors influencer posts and sanctions non-compliance. We build disclosure requirements into every brief — protecting your brand and ensuring your campaigns meet the UK's strict advertising standards.
Fashion & Luxury Campaigns
UK creators have exceptional credentials in fashion and luxury content. London's creator community produces internationally recognised content that resonates across Europe, the US and beyond.
Fintech & Finance Content
The UK has one of Europe's strongest fintech creator communities. We connect financial services, apps and investment brands with UK creators who make complex topics accessible and engaging.
Performance Analytics
Transparent reporting on reach, engagement, earned media value and ROI — benchmarked against UK and European market standards.
Why Choose LMG Media for the UK?
The UK is Europe's most mature influencer marketing market — and its most regulated. We understand both sides: accessing London's world-class creator talent while navigating ASA/CAP Code requirements that protect brands and creators alike.
- 450+ verified UK creators with 30K–1.8M followers across fashion, beauty, lifestyle and fintech
- Deep expertise in London's globally influential creative community
- ASA/CAP Code compliance built into every UK campaign brief
- Balanced TikTok and Instagram presence — 50/50 platform split across our UK network
- UK English-language content travels globally — international reach from a single market
- Part of our broader European network of 1,700+ verified creators
Frequently Asked Questions
Why is the UK Europe's largest influencer marketing market?
The UK has Europe's most mature and highest-spending influencer marketing ecosystem. London is a global creative hub attracting international brands across fashion, beauty, fintech and luxury. UK English-language content also travels globally, giving campaigns international reach.
What are the influencer advertising rules in the UK?
The UK's ASA/CAP Code requires clear disclosure of paid partnerships using #ad or equivalent. The ASA actively monitors and sanctions non-compliant posts. We build ASA-compliant disclosure into every UK campaign brief.
What content niches are strongest for UK influencer campaigns?
Fashion and beauty, lifestyle and home, fintech and finance, luxury and travel, food and wellness, and fitness are the strongest niches for UK influencer campaigns.
Do UK creators have a 50/50 TikTok/Instagram split?
Yes — the UK has one of the most balanced platform splits in Europe, with creators active across both TikTok and Instagram at roughly equal rates. This gives brands flexibility for platform-specific or cross-platform campaigns.
How do I get started?
Click 'Start a UK Campaign', tell us about your brand and goals, and our team will match you with verified UK creators and send a personalised strategy within 24 hours.
Two ways to start.
For brands
Send the brief. A person reads it and replies within two business days, and the first shortlist is free.
Start with a briefFor influencers
Apply for representation. Two to three business days, and you hear back either way.
Apply to work with us