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What Production Gear Do Influencers Use?

You love your favorite influencer’s posts. You love how clear and concise they are. You love the quality and color reproduction of the videos and photos. You love how clear the audio in the video or the podcast is. Have you ever for once thought what kind of gear is used to bring to you such high-quality content?

Of course, you have. That’s why you are here. You may have surface knowledge on what it takes to produce such content, but you have no idea the scope and breadth of the equipment’s capabilities and how they are used.

It’s safe to say, not all influencers are the same. They may use varying types of equipment, of different price points, but it could be their skill that enables them to get such good quality content. However, they will still need to use physical gear. Here are some of the things an influencer will use.

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Good Cameras for Influencer Productions

Since the integration of the camera to the phone, a good majority of the population of the world today is within 6 feet of a camera. However, that is not a guarantee that every person can produce quality content in the mold of an influencer.

To produce high quality content, the capturing process has to be supported by excellent quality. This means getting a good camera that can accurately encode color and high resolutions and also have good lenses for different situations.

Some influencers will decide to use a GoPro, especially those who produce sports or other high energy content. Others will decide to use a high-end smartphone to capture their work but these have their limits. By far, most influencers turn to DSLR cameras which are excellent Jacks of all trades.

Quality Microphones for Influencer Productions

For those recording sound, the microphone of a smartphone can capture sound, the quality is what will differ. Influencers will turn to external microphones of excellent quality to capture sound. Just to keep wind noise to a minimum, others will add shielding commonly referred to as a dead cat.

A good microphone will just make the editor/audio engineer’s job that much easier as there is so much for them to work with. A poor-quality microphone will be difficult to work with, and can even hamper the quality of a video.

Good Lighting for Influencer Productions

It’s not every influencer who will get the chance to film or photograph their content outside where the sun is providing all manner of beautiful lighting. Others have to do their work indoors. The workstation may not be the best in terms of lighting. Supplemental lighting will be required.

While the normal LED bulbs may seem like they might do the job, they are not recommended. Instead, there are a variety of lights, tailor-made for different situations in the content production process. Some are good for adding little glows to the photos, others can illuminate dark rooms and act as replacements for the sun.

They also add utility to the content production process as a lot of different scenarios can be photographed or filmed just by manipulating the lights. 

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